NASHVILLE, Tenn. (April 24, 2024) – Firestone Ag, a business of Bridgestone Americas (Bridgestone), has opened entries for its 2024 Rock the Crop Sweepstakes exclusively to chapters of the National FFA Organization (FFA) in celebration of the 80th anniversary of Firestone Ag partnership with FFA. In its third year, the Rock the Crop Sweepstakes will bring a private concert with Nashville-based country artist Hailey Whitters to one lucky FFA chapter.
“Firestone has embraced a longstanding commitment to FFA that began with Harvey Firestone Jr., who spearheaded the Firestone family’s belief in educating and supporting youth interested in agriculture, technology and leadership,” said Merritt Gilbert, marketing director, integrated agriculture tire business, Firestone Ag. “As we mark this milestone for Firestone Ag and FFA, we’re excited to share this fun and unique entertainment opportunity with young people who are interested and invested in agriculture.”
Chosen through a random drawing, members of the winning chapter will enjoy their own private, on-farm concert with Grammy-nominated and American Country Music’s 2023 New Female Artist of the Year Hailey Whitters. Members of the winning chapter will also hear from Firestone Ag field engineers about tire types, tire construction, choosing the right tire for the job and proper tractor set up to avoid overloading tires.
This is the third installment of Firestone Ag’s Rock the Crop Sweepstakes, following a 2022 Sweepstakes featuring country artist Dillon Carmichael. 2024 Rock the Crop entries must be submitted by FFA chapter advisors on behalf of the members between April 24 and June 6, 2024. Complete rules and instructions for entering may be found at https://firestoneag.cmpgn.page/NfWKx7
A full year celebrating Firestone commitment to educating the next generation
“Throughout 2024, Firestone Ag will also proudly highlight the amazing achievements of FFA members across the country through our social media platforms,” Gilbert added.
#FFAFridays will showcase the hard work, learnings and accomplishments of FFA members on Firestone Ag’s Facebook, Instagram and LinkedIn platforms.
In addition, Firestone Ag is extending its commitment to future generations of agriculturists by supporting the FFA equity, diversity and inclusion (EDI) efforts as well as backing for its New Century Farmer Conference to advance members’ leadership, personal and career skills.
“FFA is honored to mark this milestone with Firestone Ag, especially as the brand continues to champion and engage our students in new ways,” said Molly Ball, president of the National FFA Foundation and chief marketing officer of the National FFA Organization. “Hailey Whitters’ passion for farming and agriculture combined with her drive and ambition align with our values and make her a fantastic partner for this program.”
Follow Firestone Ag Tires and FFA on Facebook and Instagram for Rock the Crop Sweepstakes details, engagement opportunities and student features.
The 2024 Rock the Crop Sweepstakes aligns with the Bridgestone E8 Commitment which consists of 8 values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment) that Bridgestone commits to implement together with employees, society, partners and customers to create a sustainable society. Rock the Crop aligns with “Emotion: Committed to inspiring excitement and spreading joy to the world of mobility.”
