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CONTRIBUTING TO A MORE SUSTAINABLE FUTURE. THAT’S WHAT REALLY MATTERS.

We started with tires. Today, we’re doing so much more. As we evolve into a sustainable solutions company, we’re relentlessly seeking ways to improve the journey for a world in motion. Because what really matters is not just getting you down the road, but getting future generations down one, too. Scroll on to learn more about what we’re doing to create a more sustainable world for society and our customers.

INDY AUTONOMOUS CHALLENGE BY BRIDGESTONE BREAKS THE AUTONOMOUS HILLCLIMB RECORD

On July 14, 2024, the Indy Autonomous Challenge (IAC) self-driving racecar set a new autonomous hill climb record at the Goodwood Festival of Speed. The PoliMove-MSU team that participated included students from Italy and the United States. They programmed a driverless car that relied on Bridgestone racing tires for optimal grip and control. The collaborative efforts delivered a new record finishing time of 66.37 seconds and a top speed of 111.2 mph on the iconic course.

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Learning to lead on the field so you can lead in any field – that’s what really matters.

Bridgestone is partnering  with Play Like a Girl!® (PLAG) to launch Girls Flag Football and STEM Initiatives by teaming up with five professional football franchises—the Cleveland Browns, Dallas Cowboys, Los Angeles Rams, New England Patriots and Tennessee Titans—during the 2023-2024 season to help create equitable access to opportunity and develop the next generation of women leaders.

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Bridging gaps to drive more diversity on and off the golf course — that’s what really matters

Bridgestone named presenting sponsor of the Bridgestone Collegiate Development Program, a part of the PGA TOUR’s Pathway to Progression. The program is designed to achieve greater diversity in the sport through increased focus on developing talent from diverse and historically underrepresented groups. Additionally, our commitment extends beyond the course, aiming to enrich lives and create opportunities for a stronger, more inclusive golfing community on and off the course.

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Bridgestone HBCU Invitational

Bridgestone is focused on positively impacting the next generation

We are driving toward a brighter future by developing a tire using 75% recycled and renewable materials. Because getting people down the road matters, but getting future generations down the road? That’s what really matters.

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Bridgestone Community Corner

Bringing Nashville together – that’s what really matters.

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The skills learned on the field matter. Creating equitable access off the field is what really matters.

Bridgestone partnered with Tight End University for the third year because we both understand the importance of education. We teamed up with TEU as the community partner for a day of learning and fun in support of literacy in Nashville.

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Bridgestone E8 Commitment

When we say we’re thinking about tomorrow, we mean it. We’ve established 8 values that will help us solidify our commitment to a more sustainable business model—and world—by 2050.

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MATERIAL CIRCULARITY IS WHAT KEEPS US MOVING FORWARD

We’re committed to taking bigger steps and leaving smaller footprints so we can all move, live, work and play ​to our fullest—not just today but for years to come.​

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ALTERNATIVE RUBBER

By growing guayule shrubs on our own farm in Arizona, we’re developing a more sustainable supply of natural rubber.

Tour the Farm
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By growing guayule shrubs on our own farm in Arizona, we’re developing a more sustainable supply of natural rubber.

Tour the Farm
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RETREADS, REIMAGINED

Our premium retreads save over 1 billion pounds of rubber from landfills each year.

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Our premium retreads save over 1 billion pounds of rubber from landfills each year.

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INNOVATIVE SOLUTIONS FOR ANY SIZE FLEET

We’re constantly looking for improved products, services and mobility solutions that help fleets drive better, smarter and, most importantly, safer.​

Red Truck with Bridgestone tires

AUTONOMOUS TRUCKING

We’ve partnered with Kodiak Robotics to pilot future mobility technologies that will enable safer, more efficient long-haul deliveries.

See It In Action

ADVANCED TIRE MONITORING

Large fleets can save money and improve efficiency by monitoring tire conditions with a combination of in-yard and real-time platforms.

How It Works

AZUGA FLEET MANAGEMENT

This connected platform increases efficiency for small-to-medium fleets, helping you reduce costs and improve safety measures.

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“I am convinced that a simple profit‑seeking business will never thrive, but a business that contributes to its society and country will be forever profitable.”

Shōjirō Ishibashi
Founder, Bridgestone Corporation

ADVANCING PARTICIPATION AND PERFORMANCE IN ADAPTIVE SPORTS

We love how sports can create opportunities and communities for people of all backgrounds and abilities—which is why we’re passionate about being a Worldwide Paralympic Partner. By collaborating with adaptive athletes on specialized equipment and supporting organizations that provide resources, programming and prosthetics, we’re helping drive inclusion and equity in sport.

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REINVENTING THE WHEEL IS JUST THE FIRST STEP

When you always have your eyes on the road, you can see that the path forward is endless.​ Our latest innovations are unlike any tires that have come before.

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AIRFREE CONCEPT TIRES

These proprietary, puncture-proof tires aim to eliminate the safety hazards, waste and inconvenience that come with flat tires.

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These proprietary, puncture-proof tires aim to eliminate the safety hazards, waste and inconvenience that come with flat tires.

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LUNAR CRUISER TIRES

In collaboration with JAXA and Toyota, we’re engineering resilient, all-metal tires specifically for the moon’s harsh terrain.

Explore WIth Us
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In collaboration with JAXA and Toyota, we’re engineering resilient, all-metal tires specifically for the moon’s harsh terrain.

Explore WIth Us
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