Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, announced today that Scot East is the company’s 2022 Automotive Service Excellence (ASE) Master Technician of the Year. East was recently honored at an awards ceremony held by the National Institute for Automotive Service Excellence.
East has worked as a technician at a Bridgestone-owned Firestone Complete Auto Care store in Prosper, Texas, for more than two decades. During that time, he has gained his ASE Master certification as well as his L1 – Advanced Engine Performance Specialist, P2 – Automobile Parts Specialist and X1 – Undercar Specialist Exhaust Systems certifications. He continues to demonstrate a passion for growth and knowledge by attending classes to further his skills, particularly around servicing the next generation of Electric and Hybrid vehicles. East, who followed in his father’s footsteps to achieve his ASE Master certification, was also named 2016 Technician of the Year for BSRO’s McKinney, Texas Area.
“Scot’s work ethic and personal passion is everything we look for in an ASE Master Technician: dedication to growth, respect for others, and a commitment to serving our customers with excellence,” said Marko Ibrahim, president, BSRO. “He is not only a mentor to other teammates but a hero to so many in his community through his important work with the Cystic Fibrosis Foundation. We are honored to recognize Scot’s dedication and thank him for elevating our business with everything he does.”
ASE Technician of the Year honorees are submitted by their employers based on rigorous criteria including ASE test scores, on-the-job performance and community activities. Each year, BSRO considers teammates from its more than 2,200 retail locations in the U.S. that operate under the brand names Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works. Achieving ASE Technician of the Year recognition is one of the highest honors a technician in the vehicle service industry can receive.
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