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CONTRIBUTING TO A MORE SUSTAINABLE FUTURE. THAT’S WHAT REALLY MATTERS.

We started with tires. Today, we’re doing so much more. As we evolve into a sustainable solutions company, we’re relentlessly seeking ways to improve the journey for a world in motion. Because what really matters is not just getting you down the road, but getting future generations down one, too. Scroll on to learn more about what we’re doing to create a more sustainable world for society and our customers.

Bridgestone E8 Commitment

When we say we’re thinking about tomorrow, we mean it. We’ve established 8 values that will help us solidify our commitment to a more sustainable business model—and world—by 2050.

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INNOVATIVE SOLUTIONS FOR ANY SIZE FLEET

We’re constantly looking for improved products, services and mobility solutions that help fleets drive better, smarter and, most importantly, safer.​

AZUGA FLEET MANAGEMENT

This connected platform increases efficiency for small-to-medium fleets, helping you reduce costs and improve safety measures.

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AUTONOMOUS TRUCKING

We’ve partnered with Kodiak Robotics to pilot future mobility technologies that will enable safer, more efficient long-haul deliveries.

See It In Action

ADVANCED TIRE MONITORING

Large fleets can save money and improve efficiency by monitoring tire conditions with a combination of in-yard and real-time platforms.

How It Works

MATERIAL CIRCULARITY IS WHAT KEEPS US MOVING FORWARD

We’re committed to taking bigger steps and leaving smaller footprints so we can all move, live, work and play ​to our fullest—not just today but for years to come.​

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ALTERNATIVE RUBBER

By growing guayule shrubs on our own farm in Arizona, we’re developing a more sustainable supply of natural rubber.

Tour the Farm
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By growing guayule shrubs on our own farm in Arizona, we’re developing a more sustainable supply of natural rubber.

Tour the Farm
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RETREADS, REIMAGINED

Our premium retreads save over 1 billion pounds of rubber from landfills each year.

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Our premium retreads save over 1 billion pounds of rubber from landfills each year.

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“I am convinced that a simple profit‑seeking business will never thrive, but a business that contributes to its society and country will be forever profitable.”

Shōjirō Ishibashi
Founder, Bridgestone Corporation

ADVANCING PARTICIPATION AND PERFORMANCE IN ADAPTIVE SPORTS

We love how sports can create opportunities and communities for people of all backgrounds and abilities—which is why we’re passionate about being a Worldwide Paralympic Partner. By collaborating with adaptive athletes on specialized equipment and supporting organizations that provide resources, programming and prosthetics, we’re helping drive inclusion and equity in sport.

See the Impact

REINVENTING THE WHEEL IS JUST THE FIRST STEP

When you always have your eyes on the road, you can see that the path forward is endless.​ Our latest innovations are unlike any tires that have come before.

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AIRFREE CONCEPT TIRES

These proprietary, puncture-proof tires aim to eliminate the safety hazards, waste and inconvenience that come with flat tires.

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These proprietary, puncture-proof tires aim to eliminate the safety hazards, waste and inconvenience that come with flat tires.

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LUNAR CRUISER TIRES

In collaboration with JAXA and Toyota, we’re engineering resilient, all-metal tires specifically for the moon’s harsh terrain.

Explore WIth Us
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In collaboration with JAXA and Toyota, we’re engineering resilient, all-metal tires specifically for the moon’s harsh terrain.

Explore WIth Us
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